Kroc in 1978
Raymond Albert Kroc
October 5, 1902
Oak Park, Illinois, U.S.
January 14, 1984
San Diego, California, U.S.
|Cause of death||Heart failure|
El Camino Memorial Park
San Diego, California, U.S.
|Occupation||Predominant establisher of the McDonald's Corporation|
Ethel Fleming (1922–1961, divorced)
Jane Dobbins Green (1963–1968, divorced)
Joan Mansfield (1969–1984, his death)
Raymond Albert "Ray" Kroc (October 5, 1902 – January 14, 1984) was an American businessman and philanthropist. He joined McDonald's in 1954 and built it into the most successful fast food operation in the world. Kroc was included in Time 100: The Most Important People of the Century, and amassed a fortune during his lifetime. He owned the San Diego Padres baseball team from 1974 until his death in 1984. Similar to another fast-food giant, KFC founder Harland Sanders, Kroc's success came later in life when he was past his 50th birthday.
- Early life and education 1
- McDonald's 2.1
- Baseball 2.2
- Personal life 3
- In popular culture 4
- See also 5
- References 6
- Further reading 7
- External links 8
Early life and education
Kroc was born on October 5, 1902 in Oak Park, near Chicago, to parents of Czech origin, Rose Mary (Hrach) and Louis Kroc. His father was from the village Břasy near Plzeň, Bohemia (now the Czech Republic). He grew up and spent most of his life in Oak Park, Illinois. During the First World War he lied about his age and became a Red Cross ambulance driver at 15, though the war ended and unlike Walt Disney, who served a year in France, he was not shipped overseas. Between the end of the war and the early 1950s he tried his hand at a number of trades including paper cup salesman, pianist, jazz musician, band member and radio DJ at Oak Park radio station WGES. At one time, Ray worked for room and board at one of Ray Dambaugh's restaurants in the midwest to learn the restaurant business.
With Prince Castle Multi-Mixer sales plummeting because of competition from lower-priced Hamilton Beach products, Ray took note of the McDonald brothers who had purchased 5 of his Multi-Mixers. Immediately after visiting the San Bernardino store, Ray became convinced that the setup of this small chain had the potential to explode across the nation. He offered his services to the McDonald brothers, who were looking for a new franchising agent following the departure of agent Bill Tansey due to health issues. Ray Kroc opened the first restaurant of McDonald's, Inc. in Des Plaines, Illinois. Kroc remained active in Des Plaines until the end of his life, frequently phoning the manager of the store across the street to remind him to clean his restaurant properly. The Des Plaines location boomed, bringing in hundreds of dollars on its opening day. Ray franchised out scores of restaurants to franchisees. The brothers were satisfied with the money they had, and did not feel a need to expand their empire.
Kroc became frustrated with the brothers' desire to maintain a small number of restaurants. In 1961, he bought the company for $2.7 million - enough to pay each brother $1 million after taxes- plus an annual royalty of 1.9% (when negotiating the contract, the McDonald brothers said that 2% sounded greedy; 1.9% was more attractive).
The agreement was a handshake with split agreement between the parties because Kroc insisted that he could not show the royalty to the investors he had lined up to capitalize his purchase. At the closing table, Kroc became annoyed that the brothers would not transfer to him the real estate and rights to the original unit. The brothers had told Kroc that they were giving the operation, property and all, to the founding employees. Kroc closed the transaction, then refused to acknowledge the royalty portion of the agreement because it wasn't in writing. The McDonald brothers consistently told Kroc that he could make changes to things like the original blueprint (building codes were different in Illinois than in California), but despite Ray's pleas, the brothers never sent any formal letters which legally allowed the changes in the chain. Kroc also opened a new McDonald's restaurant near the McDonald's (now renamed "The Big M" as they had neglected to retain rights to the name) to force it out of business.
After finalizing the agreement with the McDonald Brothers, Kroc sent a letter to Walt Disney. (They had met as ambulance driver trainees at Sound Beach, Connecticut.) Kroc wrote, "I have very recently taken over the national franchise of the McDonald's system. I would like to inquire if there may be an opportunity for a McDonald's in your Disney Development". According to one account, Disney agreed under stipulation to increase fries from ten cents to fifteen cents allowing himself the profit. Kroc refused to gouge his loyal customers leaving Disneyland to open without a McDonald's restaurant. Others believe that this is a 'happy ending' retelling of the Disney Story by some McDonald's marketing executives. Most probably, the proposal was returned without approval.
Kroc maintained the
- Ray Kroc at Find a Grave
- TIME Magazine profile
- Forbes Greatest Business Stories excerpt
- Boas, Max; Chain, Steve (1976). Big Mac: The Unauthorized Story of McDonald's.
- Byers, Paula K., and Suzanne M. Bourgion, eds. Encyclopedia of World Biography. " Detroit: Gale Research, 1998, s.v. "Kroc, Raymond *Emerson, Robert L. The New Economics of Fast Food. New York: Van Nostrand Reinhold, 1990.
- Love, John F. (1986). McDonald's: Behind the Arches. Retrieved 2011-06-12.
- Mattern, Joanne (2011). Ray Kroc: McDonald's Restaurants Builder. ABDO.
- Reiter, Ester. Making Fast Food: From the Frying Pan into the Fryer. Buffalo: McGill-Queen's University Press, 1991.
- Janice Claire Simpson, Ray Kroc: Big Mac Man (1978)
- Biography: Ray Kroc, Fast Food McMillionaire (1998) video
- "Ray Kroc". Newsmakers (Fee, via
- Cicarelli, James (2003). "Ray Kroc". In Arnold Markoe and Gale Biography In Context.
- Anderson, Robert (March 2009). "Ray Kroc How He Made McDonald's Sizzle". Success. Retrieved 2011-06-13. (excerpt from September 1977 article)
- "The Mc Donald's Man: What Ray Kroc Hath Wrought Around the World". People. May 19, 1975
- Gross, Daniel (1996). "Ray Kroc, McDonald's, and the Fast-Food Industry". In
- "Ray Kroc".
- "TIME 100 Persons Of The Century".
- "Raymond Albert Kroc". Gale Encyclopedia of U.S. Economic History (Fee, via
- Kroc, Ray; Anderson, Robert (1992). Grinding it out: the making of McDonald's.
- Kroc (1977). Grinding It Out. p. 123.
- Chandler, Bob (2006). Bob Chandler's Tales from the San Diego Padres. Champaign, IL: Sports Pub. p. 71.
- Chandler 2006, p.73.
- Lockwood, Wayne (October 2, 1984). "Ray Kroc's dream finally materializes". The San Diego Union. p. Baseball-12.
- Chandler 2006, pp. 74–76.
- Bock, Hal (August 27, 1979). "Miller Presaged Kroc Escapade". Lawrence Journal-World. Associated Press. p. 14. Retrieved February 10, 2015.
- "Padres Hall of Fame". padres.mlb.com. Archived from the original on September 6, 2014.
- Pace, Eric (January 15, 1984). "Obituary: Ray A. Kroc dies at 81; Built McDonald's Chain".
Ray Kroc's acquisition of the McDonald's franchise as well as his 'Kroc-style' aggressive business tactics are the subject of Mark Knopfler's 2004 song "Boom, Like That". Michael Keaton is set to play him in a movie about his life and the foundation of McDonalds called The Founder directed by John Lee Hancock (who also directed the Walt Disney semi-bio movie, Saving Mr. Banks).
In popular culture
In 1978, the 76-year-old Kroc suffered a stroke. He was required by doctors to take medication for his condition, and since it could not be used with alcohol, he had to enter AA rehab. He died of heart failure at a hospital in San Diego, California, on January 14, 1984 at the age of 81. He left a widow, Joan. His previous marriages, to Ethel Fleming (1922–1961) and Jane Dobbins Green (1963–1968), ended in divorce. He was buried at the El Camino Memorial Park in Sorrento Valley, San Diego.
Kroc's foundation supported research and treatment of alcoholism, diabetes, and other diseases. He established the Ronald McDonald House foundation. He was a major donor to the Dartmouth Medical School.
Kroc was inducted posthumously as part of the inaugural class of the San Diego Padres Hall of Fame in 1999.
In 1974, Kroc decided to retire from being CEO of McDonald's. While he was looking for new jobs, he decided to get back into baseball, his lifelong favorite sport, when he learned that the Bowie Kuhn. Frustrated with the team, he handed over operations of the team to his son-in-law, Ballard Smith. "There's more future in hamburgers than baseball," Kroc said.Baseball