City of license Las Vegas, Nevada
Broadcast area Las Vegas, Nevada
Branding La Nueva 103.5
Slogan "Puro Mexico"
Frequency 103.5 MHz
First air date May 1992 (as KEDG)
Format Regional Mexican
ERP 100,000 watts
HAAT 353 meters
Class C
Facility ID 28893
Callsign meaning KISS FM (previous format)
Former callsigns KEDG (1992-1998)
Owner Univision Radio
(Univision Radio License Corporation)
Webcast Listen Live
Website La Nueva 103.5

KISF (103.5 FM, "La Nueva 103.5") is a commercial radio station located in Las Vegas, Nevada. KISF airs a regional Mexican music format. And carries the #1 syndicated morning show in Hispanic radio; Eddie Sotelo Piolin por la manana. Its studios are in Spring Valley and its transmitter is on Black Mountain in Henderson.


KISF signed on in May 1992 under the call letters KEDG adopting the modern rock music format branded as "The Edge". In 1996, KEDG gained a direct competitor as KFBI adopted a harder edged modern rock music format under the call letters KXTE. In June 1998, KEDG dropped the modern rock music format in favor of urban oldies under the call letters KISF - branded as "Kiss-FM". In 1999 Hispanic Broadcasting Corporation (which eventually became Univision Radio) acquired the frequency transforming 103.5 into the first Spanish FM radio station serving the Las Vegas Hispanic community.

External links

  • KISF official website
  • Query the FCC's FM station database for KISF
  • Radio-Locator information on KISF
  • Query Nielsen Audio's FM station database for KISF