Fail Blog
Web address Slogan Helping you feel better about yourself every day
Type of site Entertainment
Available language(s) English
Owner Leechio
Launched 3 January 2008
Alexa rank negative increase 371,246 (December 2013)[1]
Current status Online

Fail Blog (typeset as FAIL Blog) is a comedic blog website created in January 2008.[2]

FAIL Blog features disastrous mishaps and general stupidity in photos and video which have captions such as "fail", "epic fail", "X Fail", or "X; You're doin' it wrong" (X being the activity at which the subject has failed). There are also multiple sites under the FAIL Blog brand, including Failbook (which features FAILs on Facebook), Ugliest Tattoos, and There, I Fixed It.[3][4][5]


In January 2008, FAIL Blog was launched. The site grew steadily in popularity; in May 2008, FAIL Blog was sold to Pet Holdings Inc. (now Cheezburger Inc.), becoming part of the Cheezburger Network.[6] Ben Huh notes that FAIL Blog "really started to take off when the financial industry decided to — ahem — fail."[2] As an example, at a Senate hearing in September 2008, a demonstrator held up a sign reading “FAIL” behind Henry Paulson., the former Treasury secretary, and Ben Bernanke, chairman of the Federal Reserve.[2] By January 2010, FAIL Blog was receiving 1.1 million unique visitors per month.[7]

Reception and influence

FAIL Blog won two Webby Awards in 2009, for People's Voice in Humor and Weird.[8][9] The site has been profiled in most world publications: The Times named FAIL blog their #3 comedy website, The Los Angeles Times called FAIL Blog, a "fan favorite," Time magazine noted that FAIL Blog has "helped popularize fail as both a noun and an exclamation, not to mention an easier-to-spell synonym for schadenfreude," and The New York Times called it a “runaway hit.”[2][10][11] The site is also commonly referenced in popular culture; The Huffington Post called Netflix a “walking failblog” in reference to their July 2011 pricing change and The Atlantic called a Chris Coghlan baseball blunder "a debacle worthy of FAIL Blog."[12][13]

In July 2009, FAIL Blog posted a screenshot of the Guinness record webpage for "Most Individuals Killed in a Terrorist Attack" which was accompanied with a "Break this record" link. Guinness threatened legal action, and the story was picked up by TechCrunch and CNET.[14][15]

See also


External links

  • FAIL Blog
  • YouTube
  • FailBlog Twitter
Preceded by
Most Subscribed Channel
Ranked 15th as of 2010
Succeeded by
First Most Viewed Channel
Ranked 1st as of 2010
Succeeded by