Chief communications officer

Chief communications officer

The chief communications officer (CCO) or public relations officer (PRO) is the head of corporation reports to the chief executive officer (CEO).

Contents

  • Role 1
  • Qualifications 2
  • References 3
  • Further reading 4

Role

The CCO of a company is the corporate officer primarily responsible for managing the communications risks and opportunities of a business, both internally and externally. This executive is typically responsible for communications to a wide range of reputation of the firm.

The Chief Communications Officer role is further defined by the Arthur Page Society. This study indicates the importance in the role especially as a key advisor to the CEO. In addition to the Chief Communications Officer title, comparable titles include Vice President of Corporate Communications, Vice President of Public Affairs or Public Information Officer in governmental organizations.[1]

Qualifications

Qualifications of the CCO typically include communications experience with multiple stakeholder groups. Early experience may include journalism, work in a public relations agency or an MBA-type background in strategy or business development. In many cases, the CCO will need to assume responsibility for plans and outcomes that are the result of actions by persons throughout the organization. Korn/Ferry’s Corporate Affairs Center of Expertise[2] conducted a study of CCOs at 67 Fortune 200 companies in order to develop a current profile of the individuals who run the communications function at major global organizations. The survey reviewed how these executives are compensated, the size and scope of their responsibility and where they reside organizationally.

References

  1. ^ Resources Arthur W. Page Society
  2. ^ "The Chief Communications Officer: A Survey of Fortune 200 Companies" Korn/Ferry Institute, April 2009

Further reading

  • Korn/Ferry Study (2009)