51 Minds Entertainment

51 Minds Entertainment

51 Minds Entertainment
Type Private
Industry Television
Genre Reality Television
Predecessors 51 Pictures
Mindless Entertainment
Founded 2004[1]
Headquarters Los Angeles
Key people Cris Abrego
Mark Cronin
Products Flavor of Love
Employees 200+ (2008)[1]
Parent Endemol (51%)[1]
Website .com51minds

51 Minds Entertainment (or Fifty One Minds Entertainment) is production company specializing in reality TV, known for their "celebreality" programs on VH1.[2][3] It was created in 2004 as a merger between Cris Abrego's 51 Pictures (formerly Brass Ring Entertainment) and Mark Cronin's Mindless Entertainment. In 2005, the company signed a two year, seven series production deal with VH1.[4] The company has been credited in helping revive VH1 ratings during this time.[5] In 2008, 51% in the company was purchased by Endemol.[1]

In 2010, the company branched out in internet distributed programming, producing The Tester for the PlayStation Network.[6]

References

  1. ^ a b c d Adalian, Josef (1 April 2008). "Endemol lands reality house". Variety. Retrieved 14 July 2009. 
  2. ^ Keveney, Bill (4 August 2006). "It's Flavor's time to shine ; Rapper looks for love; genre finds success".  
  3. ^ Lafayette, Jon (5 November 2007). "Outrageous Folks Fuel 51 Minds' Ideas; Building on VH1 Success, Producers Look to Broadcast Nets".  
  4. ^ Martin, Denise (12 July 2005). "VH1 makes 'Surreal' deal; Cabler pacts with 'Life' producers for series".  
  5. ^ Elber, Lynn (4 October 2007). "At VH1, Two Reality Producers Rule". The Boston Globe.  
  6. ^ Snider, Mike (5 March 2010). "Have a PlayStation? You can watch 'The Tester' ; Reality series is available only on consoles".