WSCZ

WSCZ

WSCZ
City of license Winnsboro, South Carolina
Broadcast area Columbia, South Carolina
Branding Hot 103.9 / 93.9
Slogan Columbia's #1 Choice For Blazin' Hip-Hop & R&B
Frequency 93.9 MHz
First air date 1990 (as WQKI-FM)
Format Mainstream Urban (WHXT simulcast)
ERP 8,900 watts
HAAT 166.3 meters
Class C3
Facility ID 54576
Former callsigns WQKI-FM (1991-2003)
WIGL (2003-2010)
Owner Miller Communications
Webcast Listen Live
Website hot1039fm.com

WSCZ is a radio station licensed to Winnsboro, South Carolina, serving Columbia.

Station history

WQKI-FM signed on in 1990 as the FM of WQKI-AM. The station featured an urban contemporary music format under the "Quikie 93.9" moniker.

In 2003, Miller Communications acquired WQKI-FM and swapped its calls with WIGL 102.9 and got a construction permit to upgrade their signal to cover parts of Columbia. In that year, Miller flipped 93.9 to Hot AC as Mix 93.9 with Bob & Sheri in the Morning. Two years later, WIGL flipped to Classic Hits as Bad Dog 93-9 with Rick & Bubba in the morning. The station shared the same programming with sister WICI-FM 94.7 in Sumter.

On March 30, 2007, after a year that saw little audience growth, WIGL was LMA'ed to Peregon Broadcasting, the operators of WQVA 1170 in Lexington and temporary operator of WHZQ 94.1 in Cross Hill (WHZQ was dropped several weeks after Peregon acquired control of WIGL). Peregon flipped WIGL to Spanish Contemporary as "Radio Ritmo" (Spanish for "rhythm"), making it the first Spanish language FM in the Columbia radio market. Programming included contemporary music and salsa as well as community affairs. The state's Latino population had increased by 45 percent in five years, fourth in the country. Miller Communications' Harold Miller said, "The response has been excellent."[1]

In July 2008, WIGL went dark and the Ritmo format was relegated to the 1170 AM signal. The LMA with Peregon fell through. On Thursday, July 8, 2010, WIGL's call letters were changed to WSCZ-FM. On Friday, July 16, 2010, WSCZ-FM signed on with mainstream rock as "Z 93-9" with "Everything That Rocks."

In November 2010, WSCZ became "Cat Country 93.9", "Columbia's New Station For Today's Country & Your All Time Favorites".

On September 9, 2014, WSCZ began simulcasting urban contemporary-formatted WHXT "Hot 103.9".

References

  1. ^ Zaleski, Gene (2007-08-29). "Radio change - Miller says shifting license for Bamberg's WWBD to Isle of Palms won't impact local service".  

External links

  • Query the FCC's FM station database for WSCZ
  • Radio-Locator information on WSCZ
  • Query Nielsen Audio's FM station database for WSCZ