City of license Conway, South Carolina
Broadcast area Myrtle Beach
Branding WHMC 90.1
Slogan SC ETV
Frequency 90.1 MHz
First air date 1981[1]
Format Public Radio
Audience share 1.1 (FALL 2007, RRC[2])
ERP 30,000 watts
HAAT 215.0 meters
Class C1
Facility ID 60998
Transmitter coordinates

33°57′5.00″N 79°6′31.00″W / 33.9513889°N 79.1086111°W / 33.9513889; -79.1086111

Owner South Carolina Educational Tv Commission

WHMC-FM (90.1 FM) is a radio station broadcasting a Public Radio format. Licensed to Conway, South Carolina, USA, the station serves Myrtle Beach and the Grand Strand. The station is currently owned by South Carolina Educational TV Commission.[3] The station is a member of NPR and an affiliate of ETV Radio affiliate's all-news network, airing a format of talk radio with some jazz and special musical programs on weekends.


This station signed on in 1981[1] and played classical music most of the time until 2005, when the decision was made to provide more NPR news programming to the Grand Strand.


External links

  • Query the FCC's FM station database for WHMC
  • Radio-Locator information on WHMC
  • Query Nielsen Audio's FM station database for WHMC